«Bespoke...»Private Label or Own Brand —
a trademark or a brand of major mass retailers ...
Bionix proposes production of own brands, i.e. products fabricated as per the retailer's specification, being in retailer's ownership and sold at his private distribution network. Products fabricated under an own brand has a much lower price as compared with other similar products, which comes from cutting of production costs. The company concludes direct contracts with networks and major retailers, therefore, using no interagents. There are no delivery costs - we deliver our products ourselves. Own brands do not require any advertisement or marketing costs, since the goods are promoted at the place of sale. The owner of a private label has the guarantee that his products having been fabricated under the contract will be sold.
As of the present day, the following retail chains have selected us as suppliers of the own brands: AUCHAN - label “Kazhdy den” (Every day), LENTA with the same-name label and label “365 dney” (365 days), supermarket chain O’KEY having the same-name label and label “To, chto nado!” (This is it!) and Fresh Market with the labels Lasmy and Primos. The products are present in regional retail chains of Volgograd, Kostroma, Irkutsk and Vladivostok. We also have partners in Kazakhstan and Ukraine.
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